Behavioural Part 1 — Credit Card Analytics

S1-S10 Reports — prompt 35

S1 Demographic Spend Pattern

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S2 Cross-MCC Apriori (top 50 lift)

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S3 Travel Personas

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S4 Wallet Journey Sankey

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S5 Spend Calendar (DoM × DoW)

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S6 Time-of-Day Heatmap

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S7 Subscription Stack

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S8 Salary-Day Spike

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S9 Life-Event Inference

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S10 Hidden Champions

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S11 Sleeping Giants

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S12 Profile Mismatch

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S13 Cross-Card Substitution

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S14 Charity / ESG

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S15 Geographic Migration

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S16 Merchant Fingerprint

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S17 Affinity Brand Loyalty

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S18 Affinity Cannibalisation

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S19 Multi-Currency Persona

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S20 Household Network

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