Customer Intelligence - Credit Card Analytics

Customer Segments Overview

Total Customers

▲ -- VIP Segment

Avg Balance per Customer

▲ --

Transactor Rate

-- Full Payers

Revolver Rate

Balance Carriers

Trend Analysis

Customer Segment Distribution

Segment Balance Distribution

Customer Growth Trend

Segment Performance

Loyalty & Rewards

Redemption Rate

-- Points Redeemed / Earned

Points Breakage Value

Expired Points Value

Points Earn vs Burn (6 Months)

Lending Adoption

Installment Penetration

% of Active Customers

Active Plans by Tenure

G-Section Reports (Customer) — prompt 32

G1 Revolver/Transactor/Dormant

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G2 Active/Engaged/Sticky

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G3 CLV by Segment

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G4 Wallet Share by Segment

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G5 Cross-sell Penetration

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G6 Churn Risk Buckets

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G7 NPS / CSAT

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R-NPS-G7

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